Estimates suggest that products worth nearly $ 35 billion are coming off patent by the year 2005 in the US. The resulting opportunity for generics players around the world will be tremendous. This, along with intensifying pressure to outsource to contain costs, drying product pipelines etc, makes the US marketplace more and more lucrative for low-cost drug makers around the world.
As the generic market in the US becomes increasingly competitive, it also becomes hugely complex for drugmakers who want to make a foray. Though several generic producers from India have already made it successful, many others are still apprehensive about stringent regulatory standards and other trade practices in the US.
Despite all this opportunities, there has been a substantial increase in the number of issues and challenges being faced by the majority of today's pharmaceutical marketers in order to achieve brand success.
One of the largest gathering of pharmaceutical marketing executives in the world, the Pharmaceutical Marketing Congress (PMC) gives tremendous opportunity for its participants to showcase and interact with a legion of industrial stalwarts inorder to chalk out strategies to overcome the challenges of the pharmaceutical world. The fourth edition of PMC 2005, will be taking place on September 12-14, 2005 at the Philadelphia Marriott and Pennsylvania Convention Centre, US.
More than 1,000 pharmaceutical marketers and industry professionals are expected to gather for the meet. In the accompanying conference nearly 150 experts from leading companies like Daiichi, Schering Plough, Millennium, AstraZeneca and Bristol-Myers Squibb will deliver speeches on new medicare trends, medical education, best new practices in global marketing, product safety etc. And over 40 pharmaceutical firms in the world would present case studies in the 6 track conference.
The conference is designed for senior pharmaceutical and biotechnology industry professionals with an interest in the following areas: business development, communications management, compliance/persistency/adherence, consumer affairs, consumer marketing/DTC, co-promotions/licensing, customer relationship management/ CRM, customer service, detailing, general counsel, global marketing, internet marketing, managed care marketing , market development marketing, marketing research, medical communications, medical education/CME, new product development, OTC marketing, patient affairs, patient education/compliance & persistency, patient marketing/DTP, pharmacy benefit managers product development, product/brand management professional marketing, program management, public policy, public relations, regulatory affairs, sales management, strategy and alliances.
According to organizers of PMC 2005, keynote sessions, panel debates, networking roundtables, educational training and case study sessions are meant to capture all the key issues and to provide in-depth and fresh insight from leading marketers on how to tackle the multitude of challenges faced in today's hostile marketing environment.
The previous three sessions of PMC attracted an unprecedented number of pharmaceutical attendees. This year's exposition will be logistically integrated into the main conference, providing excellent opportunities for interaction between attendees and exhibitors.
Another highlight of the meet is the symposia. Four sessions of the symposia will be organized on four topics:
1) Key Trends in Medicare Part D and Reimbursement
2) New Developments in Medical Education
3) Best New Practices in Global Marketing Strategy and
4) Integrating Product Safety and Risk Management.
PMC Special Events include Book Signings, Interactive Breakout Roundtables, Cocktail Reception & Networking Dinner Groups.
PMC 2005 is sponsored by PPD, Baxter Healthcare and Health Monitor Network. PharMetrics, Health Market Science and TargetRx, Inc are supporting sponsors and
Market Strategies, Inc, Medcenter Solutions and Innovex are associate sponsors.
Champagne roundtable is sponsored by Epocrates, Inc. Official business partners of the event are Forbes, Business Wire (Official Wire Service), Socratic Technologies (Market Research Partner), Product Management Today, Pharmaceutical Business Strategies, D&MD Publications, Medical Marketing & Media, www.PharmCast.com, Pharmiweb Solutions, Brandchannel.com, Pharmabiz (iPharma India Pvt. Ltd.), Scrip Magazine, Bio-IT World, Biospace, BioExecutive International and Biotechnology & Biobusiness News.
With a spectrum of wide-ranging talents under one roof, PMC would provide a dynamic platform for professionals to establish new business contacts, create brand awareness, establish a presence in a new market, monitor the activity of competitors and network with other suppliers.